When you start a business, you should also plan for the end game - the exit. Kaia Vincent, is the Director of Brevity She's a Marketing Fellow with over 25 years marketing management experience. She believes business owners should get the rewards they deserve for all the blood, sweat and tears they've put into their business. With the benefit of financial freedom and a positive mindset, they have the ability to use their business knowledge and life experience for the greater good - as well as time to simply enjoy the pleasure of living.

It strikes me that one of the most valuable conversations you can have with a business-owner client concerns the exit from their business. When are they going to close it or sell it? How much do they want for it? And how much personally do they want to extract from the business as a result of that? A highly valuable conversation, but one with which many accountants are not entirely comfortable.

Join me on this podcast discussion with Cliff Spolander of Business Optics. Cliff is a serial entrepreneur, having started, bought, sold and, on occasion, just simply closed 12 different businesses, and who is now helping business owners with their exit planning.

You'll hear Cliff share his insights and the thoughts, processes, strategies and conversations that drove real value into the hearts and minds of his clients and to his businesses, and that you, your team, your firm can use to deliver value for your own clients.