What is Business by Design?
Business By Design came into being through sheer frustration at seeing so many business owners being unable to exit their business successfully, leaving them with very few choices at the end of their business journey.
How it began
As a business owner himself, Cliff fully understands and appreciates the pressures you face and the amount of work and effort we all plough into our businesses. Cliff has come to realise that there are plenty of books and support available to help you start and grow a business but when it comes to growing your business strategically so you can exit the business well, unfortunately there is very little help out there.
This spurred him on to publish his second book, which focuses on the methodology he has used for many years in his own businesses; the same method he uses when working with clients. It ensures that the three key areas for every business owner are met, i.e., they have their business plans, their personal plans and their financial plans all in line and receiving the same level of attention.
Working on each plan in a very focused and strategic way creates a stable platform from which you can operate your business and prepare for life after exit. More importantly, because none of us know what is around the corner, this strategy will help you stay ready for whatever life brings.
Grow and Successfully Exit your Business
If you would like to find out more about how you can grow and successfully exit your business, whether that is through selling, planned liquidation or using your business to fund your personal and financial goals, book a session on our Exit Planning Strategy Session.
Meet Cliff
Cliff Spolander is the author of two books:
The Smarter Exit: A strategic plan to scale and exit your business
The Cash Flow Code: 6 keys to unlocking ultimate cash flow
He is the CEO of Business By Design, the UK’s leading exit planning advisory company.
He is a serial entrepreneur who has started, bought, sold, franchised and licensed numerous businesses and has operated in the retail, education, health and construction sectors.
Cliff is on a mission to stop hard working SME business owners failing to exit their businesses successfully due to insufficient clarity and a lack of focused business, personal and financial plans. He is frustrated to see so many business owners working extremely hard but, when they come to exit, failing to realise a return on investment for all the years of effort. Furthermore, life is unpredictable so Cliff wants to see every owner being more prepared for unexpected life events, such as illness, a change in personal circumstances or maybe even death. Cliff is passionate about working with business owners to create a clear, focused and strategic exit plan for their business.
The Value Creation Process
Based upon his experience in the military, Cliff has created a methodology comprising four phases that will help a business owner to successfully exit their business, irrespective of what type of business they have or how they plan to exit.
The Methodology follows four phases: Clarity, Control, Consistency and Completion.
Find out more about how it can help you to grow and successfully exit your business.
